Seagate "Infinite Potential" Brand Film
Services
Creative Direction
Art Direction
Identity Design
Brand Systems
3D Animation (C4D)
Rendering (Octane)
2D Animation
Editing
client
Caravan + Seagate
2021
synopsis
We partnered with Caravan to craft a groundbreaking brand refresh film for Seagate that takes us on a journey from Seagate's beginning and the dawn of computer technology, all the way to the future and beyond with Seagate's evolution into AI technology.
Full case study coming soon
our thinking
Into the Void
For the first sequence we explore the void
our thinking
The Seagate Data - Look Development
The core concept for the title reveal and title sequence reflects the continuous cycle the characters in the film experience—the shattering of their identities and memories, the painful reconstruction of their memories, and then eventual reset.
our thinking
Fractured memories, fractured title.
The core concept for the title reveal and title sequence reflects the continuous cycle the characters in the film experience—the shattering of their identities and memories, the painful reconstruction of their memories, and then eventual reset.
our thinking
Fractured memories, fractured title.
The core concept for the title reveal and title sequence reflects the continuous cycle the characters in the film experience—the shattering of their identities and memories, the painful reconstruction of their memories, and then eventual reset.