OGC Branding

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is a motion and design studio creating powerful 3D-driven work.

Open Geospatial Consortium Branding

Services

Creative Direction
Art Direction
Identity Design
Brand Systems
3D Animation (C4D)
Rendering (Octane)
2D Animation
Editing

client

Open Geospatial Consortium

2021

synopsis

OGC is the home of location technology, innovation and collaboration. OGC partnered with Studio 10 to visually redefine their brand and create a powerful marketing anthem.

our thinking

First and foremost, a consortium.

The Open Geospatial Consortium is first and foremost a consortium. We wanted the new OGC identity to reflect the idea of OGC's members coming together to create the community that is OGC.

Not an acronym, but a mark.

We wanted to create a modern symbol that reads OGC, while representing both OGC’s future and the members that comprise it.

A global community of industry giants.

OGC has hundreds of members across the globe, and the new re-brand needed to reflect the quality of OGC's global partners; such as Apple, Google, Microsoft, Amazon and hundreds more.

Better blue. Better type.

We modernized the OGC pallet and typeface with a brighter and more saturated pallet of colors and with the flexible and unique san-serif Mont, leaving behind the dated feel of the competitive landscape. Instead, we look up and forward, to an optimistic future as clear and refreshing as the open sky.